The Rise of ‘Functional Foods’ – Beyond Basic Nutrition

the rise of functional foods beyond basic nutrition

Functional foods are foods that provide additional health benefits beyond basic nutrition, with more than half of consumers expressing interest in taking a functional approach to their diet. The global functional food market reached over US$250 billion in 2020, and it is expected to continue growing. Functional foods are often fortified with additional nutrients or contain bioactive compounds that provide specific health benefits such as improved digestion, heart health, and cognitive function while also helping to prevent chronic diseases. Probiotics and prebiotics are popular types of functional foods, but it is important to read labels carefully to ensure nutrient intake.
The Rise of ‘Functional Foods’ – Beyond Basic Nutrition

Functional foods are foods that go beyond basic nutrition and provide additional health benefits beyond their basic nutritional value. A recent survey showed that more than half of consumers around the world are interested in taking a functional approach to their diet.

The term “functional foods” was first coined in Japan in the 1980s, and it has since spread to other parts of the world. The global functional food market reached over US$250 billion in 2020, and it is expected to continue growing.

Functional foods are often fortified with additional nutrients, such as vitamins or minerals, or contain bioactive compounds that provide specific health benefits. These bioactive compounds can include antioxidants, probiotics, prebiotics, and phytochemicals.

There are many different types of functional foods, ranging from fruits and vegetables to dairy products, cereals, and beverages. Some of the most popular functional foods include blueberries, yogurt, whole grains, and green tea.

Functional foods can provide a wide range of health benefits, including improved digestion, reduced inflammation, improved heart health, and increased cognitive function. They can also help to prevent chronic diseases such as diabetes, cancer, and heart disease.

One of the most popular types of functional foods is probiotics, which are live bacteria and yeasts that are good for your health, particularly your digestive system. Yogurt and kefir are two of the most popular probiotic foods, but they can also be found in fermented foods such as sauerkraut and kimchi.

Another popular type of functional food is prebiotics, which are non-digestible fibers that promote the growth of beneficial bacteria in the gut. Foods high in prebiotics include bananas, onions, garlic, and chicory root.

The benefits of functional foods have been widely recognized, and many food manufacturers are now incorporating functional ingredients into their products. However, it is important to note that not all functional foods are created equal, and it is important to read labels carefully to ensure that you are getting the right nutrients and bioactive compounds that you need.

In conclusion, the rise of functional foods represents a major shift in the way that people approach their diets. By focusing on foods that provide additional health benefits beyond basic nutrition, consumers can improve their overall health and wellbeing. As the market for functional foods continues to grow, we can expect to see even more innovative products that provide consumers with the nutrients they need to live healthy, happy lives.

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